For This Larchmont Flower Shop, a 12-Hour Day and Frantic Lovers

Larchmont Floral Designs sees second busiest day of the year.

Elizabeth Alfieri's Valentine's Day probably isn't like yours.

The Larchmont business owner—who has operated Larchmont Floral Designs on Chatsworth Avenue for nearly two decades—puts in a 12-hour day every Feb. 14, snipping roses, loading floral delivery trucks and selling arrangements to last-minute lovers.

"It's our second busiest day of the year," Alfieri said Thursday afternoon, as her and a team of three other florists bustled around the shop.

("The first is Mother's Day," she added. "Everyone has a mama, but not everybody is in love.")

The doors open at 7:30 a.m. each Valentine's Day and don't close until 8 p.m., when the shop generally sells out. Throughout the day, a team of three delivery trucks is making the rounds.

Folks who stopped in tp pick up roses earlier this week were calmer, Alfieri said. But today, it's a different breed.

"People that come in today are frantic," she explained. "'Do you still have any?' they'll ask."

Packed into the business are a slate of other Valentine's Day sundries, like chocolates and stuffed animals.

And canine accessories, too. Alfieri's eight-year-old lab is a regular in the store, and friend to all customers.

"He's the second mayor of Larchmont," Alfieri joked.


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