Community Corner
Insider Business Strategies w. lesson's from Tom Ford #business2013
Register here:https://tomfordbusinessstrategies2013.eventbrite.com
Fireside Chat with Jason Wagg, Operations Coordinator at Tom Fordon the Branding of your Business#business2013
Best practices on:Executing Business OperationsMaintaining a seamless brand image through customer experienceUnderstanding granular data points and implementation strategies
Learn about successful strategies and ideas of how to implement them into large and small businesses.
Tom Ford has become one of fashion's great icons. In the past decade, he transformed Gucci from a moribund accessories label into one of the sexiest fashion brands in the world. His designs have increased sales at Gucci tenfold and have helped build the Gucci brand into the luxury goods conglomerate that it is today. Ford brought a hard-edged style synonymous with 21st century glamour to his clothes, and Hollywood sat up and took note. He transformed both Gucci and Yves Saint Laurent fashion houses from 1994 to 2004 before launching his own label, which currently includes:a line of menswear, beauty, eyewear, and accessories.
Jason Wagg @jtwaggy is the Operations Coordinator at Tom Ford where he executes brand-specific strategy through the combination of aesthetic principles, industry relationships, business analysis, and depth of experience.
His role encompasses:Crafting brand experience at retail and corporate levels through communications and ancillariesMaintaining PR inventory including samples, editorial pulls and celebrity partnershipsStore-level operationsGenerating and employing multi-faceted business analyticsHis experiences also include crafting and employing strategic product and brand communications on various marketing facets with Neiman Marcus as well as Anthropologie. Their earlier usages of Social Media laid the foundation for trend feedback as well as the first stages of 'Social Commerce.'
Moderated by:Dalia Strum
@daliastrum
http://daliastrum.com/eventsTeacher at The Fashion Institute of Technology (Classes include: Intro to Social Media, Social Media Marketing, Social Commerce, Intro to Digital Marketing, Digital Analytics, Blogging for Business, and Fashion Branding - Creating your 10-second pitch) and digital media expert specializing in consumer and business marketing strategy.
Thank you to our sponsor Wix.com for hosting us at the Wix Lounge. Wix.com offers cutting-edge
web technology that enables users to design, manage and host free websites without having to learn
to design or code.
Wix.com enables everyone to design, publish and host stunning HTML5 websites. No coding, no previous design skills, just log in to Wix and start creating with our easy drag-and-drop website builder! In that spirit of encouraging creativity and enabling entrepreneurship, in 2010 Wix founded the NYC Wix Lounge. The Wix Lounge is a completely free co-working, event and exhibit space for creative professionals. Grab your laptop, pop into the Lounge and enjoy a productive work day, great networking opportunities, and amazing events. The Wix Lounge provides free support to New York-ers, giving them the tools and tips for successfully launching and managing their businesses’ online presence. To learn more, please visit www.wix.com
