This post was contributed by a community member. The views expressed here are the author's own.

Community Corner

BACK-TO-SCHOOL SEASON IN FULL SWING AT THE WESTCHESTER

School is almost back in session and to kick off the season, Simon Property Group Inc. (NYSE:SPG), the world’s leading retail real estate company, will host a series of back-to-school initiatives – “Back At It” event geared towards ‘tweens and teens’ and Simon Kidgits Club’s annual back-to-school event, both which will be held locally at The Westchester in White Plains on Saturday, September 7, 2013.


                Simon Kidgits Club’s Back-to-School event will take place from 12:00 p.m. to 1:30 p.m. in Center Court, Retail Level 1, and will feature a variety of interactive activities for children and valuable offers for adults, all designed to make transitioning into academic routines a little easier.


·         Infusing some fun: To incorporate excitement into getting back to the classroom, kids will have the opportunity to participate in seasonal-inspired craft-making activities and games, including customizing their own notebooks.

Find out what's happening in Larchmont-Mamaroneckwith free, real-time updates from Patch.


·         Introducing what’s hot: Before hitting the books, families can explore the latest toy trends from The Lego Store at The Westchester.


·         Hitting the Books: REED ALEXANDER, iCarly star and founder of the popular food and lifestyle site, www.kewlbites.com, will be signing copies of his new cookbook, KEWLBITES™: 100 Nutritious, Delicious and Family-Friendly Dishes, which launches on September 3. Reed will be joined by TODAY Show nutritionist, JOY BAUER, who will be signing copies of her books, Food Cures and Your Inner Skinny. Both Reed and Joy will be on-site interacting with children and parents about how to make cooking simple, healthy and fun for the whole family.

Find out what's happening in Larchmont-Mamaroneckwith free, real-time updates from Patch.


·         Sharing savvy ways to save: Event attendees will have the chance to win prizes and giveaways from The Lego Store as well as receive coupons.


“At Simon® malls, we know the back-to-school experience means more to families than simply purchasing must-have supplies,” said Paula Kelliher, area director of mall marketing for The Westchester. “We’re hosting our annual Back-to-School events to encourage parents and kids to connect with each other, enjoy a final moment of summer fun at their favorite Simon mall and get ready to take on a new school year.”


Simon®’s Back At It activities will take place from 2:00 p.m. to 4:00 p.m. in Center Court, Retail Level 1, and will be greatly enhanced this year by an exciting collaboration with Teen Vogue’s 2nd Annual “Back-To-School Saturday” initiative.


The Westchester’s Back At It event will include various elements to give students the social shopping experience they seek while helping families prepare to get back to class. Featured Back At It event activities were created by keeping young shoppers’ preferences top-of-mind, including a musical performance at 2:00 p.m. by recording artist Jackson Harris who has gained popularity with his hit singles “Go Crazy,” and “Come Back Down To Earth.” Attendees will have the opportunity to receive SWAG bags, win numerous prize giveaways, and more.



  • Trend Guide: It’s no surprise that clothing tops back-to-school shopping lists. Back At It event attendees will receive a Teen Vogue and Simon Malls® Trend Guide, featuring fashion tips to achieve the trendiest looks of the season.

  • Simon Style Guide Quiz: Back At It event attendees will get to test their fashion IQ!

  • Fashion Events: Guests will be able to see “up close and personal” the latest fashion trends for the back-to-school season.

  • Mall-Wide Discount Offers and Samples

“The beginning of a new school year is an exciting time,” added Kelliher, “and as always, we want The Westchester to be at the center of the celebration. This year, we are especially excited to be teaming up with Teen Vogue, the authentic source for young trendsetters interested in emerging fashion, beauty and pop culture.”


In addition to offering on-mall events, Simon malls will launch several digital-focused back-to-school elements that give students and their families more tools to gear up for school and stay connected to The Westchester. For more information about the back-to-school events taking place at The Westchester, please visit the mall’s Facebook at www.facebook.com/TheWestchester, or Twitter @TheWestchester.


About The Westchester


The Westchester is an upscale fashion center anchored by Nordstrom and Neiman Marcus located at Westchester Avenue and Bloomingdale Road in White Plains, New York. A must-see shopping destination, The Westchester offers over 150 specialty stores, exceptional dining and unparalleled customer service with amenities including valet parking, free strollers and wheelchairs at Simon Guest Services and American Express® Simon Giftcards, available in any denomination from $20 to $500 and good everywhere American Express® is accepted. For more information about The Westchester, visit www.shopthewestchester.com for the latest events and retailer updates.  Visit the mall on Facebook – www.facebook.com/TheWestchester and follow on Twitter: @TheWestchester.


About Simon Property Group


Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a leader in the global retail real estate industry.  The Company currently owns or has an interest in 326 retail real estate properties in North America and Asia comprising 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S.  For more information, visit the Simon Property Group website at www.simon.com.


About Simon Brand Ventures


Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year.  Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.


About Teen Vogue


Teen Vogue, a Condé Nast publication, a division of Advance Publications, which operates in 25 countries, is the number one source of fashion and beauty news for style-conscious teens and 20-somethings everywhere. In the United States, Condé Nast publishes 18 consumer magazines, two trade publications, and 27 websites that garner international acclaim and unparalleled consumer engagement. The Teen Vogue brand brings the sophistication and authority of Vogue to a new generation of savvy young women who desire to be on the cutting edge of fashion, beauty, and culture. Launched in February 2003, Teen Vogue publishes ten issues a year and has a circulation of more than 1,000,000 readers.


 


# # #


 


 

We’ve removed the ability to reply as we work to make improvements. Learn more here

The views expressed in this post are the author's own. Want to post on Patch?