Top 3 Reasons Your Small Business Should Blog On Patch

Already have social media covered, but curious how you can generate more interest for your small business online? Think about starting a Patch blog.

Writing a Patch blog can do a world of good for many businesses. They provide a unique opportunity to elaborate and describe in more detail exactly what you do and how you help customers.

It's also a great way to share your knowledge with people and earn some authority. A Patch blog regularly and routinely updated can be a vital piece to any online marketing strategy.

Here are the top 3 reasons we believe more small businesses should get blogging right away on Patch. 

1. Build Authority

Writing a blog that grows interest has the ability to create an aura of authority around your business. Others will begin respecting your knowledge and trusting what you have to say–even if you already have authority in your industry.

Answering people's questions goes a long way in making your business look reputable and respected. Use your blog as a source of information to begin growing your authority online.

2. SEO

Search engine optimization (SEO) is all about improving your rankings on sites like Google, Yahoo! and Bing. There are a number of ways to go about this, some more complex than others. A simple way is through the publishing of articles on a blog.

By updating your site with new information and blog posts, it tells the search engines that your page is not static and is regularly updated. This increases the number of links your page has, as well as the ability for other sites to link back to it. 

3. Social Media Integration

Content on your blog makes for great social media ideas. You can encourage your audience on different social media sites to read your blog posts. This has the ability of expanding your readership and encouraging social sharing.

If people like what you have to say on Facebook or Twitter, they will likely enjoy reading what you have to say on your Patch blog. People love sharing newsworthy and helpful content on social media.

You can get started right away by creating a blog on Patch. Email Community Editor Lisa Gentes-Hunt today at lisa.gentes@patch.com for more information.